PROJECT : � Art is the creative expression of one's ideas and imaginations � it occupies every corner of the world. ... Yet, the importance of the arts is constantly being questioned, disregarded and taken for granted in many ways.� Converge 45 launched in 2015 to enrich the region�s art community and connect it to the contemporary art world. They asked MetroEast to create a video for their yearly fundraiser, demonstrating how they catalyze the visual arts community and connect our region with national and international artists, curators, and collectors.

APPROACH : The challenge in conveying the work of C45 is that their projects are far ranging in scope and style, and on a 3 year cycle.� We were showing various stages of many projects �in-process� as well as the unique way that this non-profit fits into the arts scene of the region. Primarily an editing project, we were given assets in the form of video clips, photos, and their mission statement.� From this we crafted a script to demonstrate the importance of their work to the region, and utilized their assets and verbiage to create a compelling piece. RESULTS: The video was well received at their fundraiser, and Converge45 has been a return client to hire us for 2 more fundraiser videos following this model. For more information go to converge45.org